Wednesday, December 25, 2019

Universities Should Require Abroad Programs For Any Majors

Mrs. Frigge (Troy University) stated that institutions should require abroad programs for certain majors. â€Å"If we are going to offer a Global Business degree, then how is that global when students aren’t leaving the states?† She later followed up with the idea that any major should go abroad. She stated that some universities has even required that student do go a aboard sometime in their college career. That they come in as a freshman and they will pay as part of their tuition each year to pay for the abroad experience. Doing this will help with that accessibility/ affordability piece that most students worry about. â€Å"Why not get a head start as a freshman and pay for it before it is time to leave for the abroad program.† Loveland (2006) in the same interview earlier with President Sanford Ungar of Goucher College mentioned that they are an institution that requires all undergraduate students to study abroad at least once before they graduate. President Ungar suggested that many students have implied that when they go abroad, their experiences abroad had a direct relationship to the things that they do back here in the United States. Loveland (2006) also mentioned in her interview that President Ungar had a run in with a student on campus one day and in that conversation with a student about going abroad that what she learned overseas was helpful to the work and community engagement. The student suggested that the local-international link is a very important part of theShow MoreRelatedEssay on The Advantages of Attending Columbia University1724 Words   |  7 PagesBlue† (â€Å"Explore†). B. Columbia University is undoubtedly a â€Å"dream school† for many students. Students learn and study with all their abilities throughout high school to finally make their dreams come true. This widespread popularity of Columbia University certainly has numerous reasons behind it. 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Tuesday, December 17, 2019

Conspiracies On The September 11th, 2001 Attacks - 1429 Words

Conspiracies on the September 11th, 2001 Attacks Even though some conspirators think that the U.S. government was involved in the September 11th, 2001 terrorist attacks, they weren’t actually involved. After the attacks occurred on September 11th, 2001, people started to believe that the U.S. government was behind the attacks. Others believe that the terrorist group, known as al-Qaeda was behind it, but that the government knew about it and chose not to do anything to try and prevent it. Some of the reasons behind these conspiracies could make sense in some way, but that still doesn’t prove that the government was behind it all. The conspiracies are so easy to believe because most people will believe anything that they read online, so when†¦show more content†¦The hijacked plane crashed into the North Tower of the World Trade center at 8:46 am (9-11 Research Flight 11). At around the same time that Flight 11 crashed into the North Tower, it was confirmed that another plane, United Airlines Flight 175, had been hijacked. Flight 175 left the Boston Logan Airport at 8:14 am, which was about 16 minutes after it was scheduled to depart. At 8:42, the plane had gone off its planned course and started to fly south. The plane flew southwest as it crossed the Hudson River, it kept going to New Jersey until it was southwest from New York. The plane then made a sharp turn to the northeast so that it could approach the World Trade Center from the southwest. Flight 175 collided with the South Tower of the World Trade Center at 9:03 am (9-11 Research Flight 175). As shown above, the events that occurred on that day were well documented. The U.S. government tried to get into contact with Flight 11 once there was the possibility of a hijacking was evident. Air control towers tried repeatedly, but were unsuccessful at gaining contact. Once it was confirmed that the plane was hijacked, it was too late and the plane had already crashed into the North Tower of the World Trade Center. People have come to believe that some â€Å"unnamed† US officials were behind the attacks. They think that the hijackers were hired by the United States to take over those planes and make it look like a terrorist attack. Others think because when the government found out

Monday, December 9, 2019

Smoking Should be Banned Only Developed Country

Question: Discuss about the Report of Smoking should be banned worldwide for only Developed Country. Answer: In todays world cigarette smoking has become a common threat in not onlydeveloped country but also in developing country. It is a well known fact that cigarette smoking is injurious to health but still people are making it a habit. And because of the influence from social circle, youths inculcate the habit of smoking. There are around 700 chemical elements like nicotine, carbon etc which are used in the making of a cigarette. Coughing, deterioration of physical health, lungs etc are some of the diseases which are caused by smoking cigarette (Pastalavista, 2012). The hard earned money is being wasted on buying cigarettes rather to use it or spend it on food, Education and health. Money can be regarded as one the major elements to buy a cigarette. But at the same time if money is not available people rely on activities like stealing and robbing etc. So it can be said that money is not an issue for the smokers if they want to smoke they will by any means. It is noted that majority of criminals are smokers because smoking contributes to lack of thinking, as a result of which people lose control over their mind. (Pastalavista, 2012). In this regard the thesis statement is stated as, Whether smoking should be banned worldwide or not.(Quit Smoking Community, 2016). In past several years, various laws have been enacted in order to ban smoking in different parts of the country. All nations have their own prescribed legislatures regarding smoking. Some countries ban the use of cigarettes in public places completely and impose heavy penalty for the same. Although some countries allow smoking in certain places, such as bars and clubs. According to Various Studies done by the researchers it has been observed that smoking not only contributes to bad health of the smokers but also the people who are close to them. Other individualswho dont smoke are becoming passive smokers as they intake the smoke which the smokers breathes out. Therefore, it is believed that smoking should be banned in public places. Although people argue from both the ends as some people argue that smoking should not be banned and some argue that it should be. The bans which are being imposed on cigarette smoking in bars, restaurants etc are imposed in order to help non smokers against inhaling tobacco smoke and becoming passive smokers. The rate of heart attacks has increased now days to which smoking contributes a larger share. Various researches have been done and it was founded that laws made in order to prevent smoking have helped in reducing the rate of heart attacks (Winslow, 2016). People who are against smoking think that health is the main concern for the people, so it should be outlawed completely citing bad health. It is said that it would be good and for the betterment of public at large, as they will be free from smoking cigarettes for whole of their life.The people who smoke sometimes argues on some points that passive smokers who get harm by the smoke sit there by will of their own to breathe in others smoke by going to such places which allow smoking.At the same time they agree that for once the smokers should be allowed to smoke but up to a limit so that the rights of people close to them are not being affected.Drinking cigarettenot only harm the adults but also the children who are nearby. The people who smoke do not have an ability to make a difference between good and bad things. Therefore they not only pollute the whole environment but also the society (Pastalavista, 2012). Although some people favor smoking, but it has been a proven fact that smoking cigarette not only results in bad health of the smokers but also of public at large. Any person who is in indirect or direct contact with the compounds like tobacco can inculcate diseases like cancer of mouth, lungs and different body parts. It is not good to blame others for such a cause. Although as a result of imposing ban the smokers feel that the freedom and rights given to them under the constitution are violated.Non- smokers accept that smokers may sometimes feel that their rights are being violated by outlawing their habit of smoking. The price paid for buying a cigarette may be small but because of it the health of people at large is on stake. (Quit Smoking Community, 2016). Many smokers consider that the restriction imposed on them is unfair as this habit is bad for them and therefore government is no one to make concern for the same. They believe that there should be exemption given to them to smoke in private property and some public places. Thailand was regarded as one of the worlds fast runners in order to fight against the ban of smoking from public places as a result laws relating to anti- smoking were introduced in the nation in 2002.After 5 years, UK also introduced similar laws in their nation Scotland in 2006.As in Thailand the restrictions on indoor smoking was levied in 2002 and since then only smoking is prohibited in all the air conditioned indoors exempting the areas for entertainment. In 2008 the nation announced several other restrictions stating that smoking should be banned both in indoors, outdoors and places which are open for public including bars, restaurants etc. People who failed to comply with the said provisions were asked to incur a 2,000 baht fine and for public places will face a fine of 20,000 baht for not imposing ban including the display of NO SMOKING sign boards (Beyond The Mango Juice, 2012). It is concluded in the end that as smoking is a cause of a lot of bad habits and also is injurious to health of people who smoke and public at large. So cigarette should be banned although it is not easy to stop it in one shot but if government makes stringent laws on cigarettes and also impose a Hefty amount of penalty on smoking cigarette then it will to some extent help the public. It can also be done by imposing taxes. A better world can be made or left for the upcoming generation if smoking is eliminated by willingness of smokers and other crimes (Pastalavista, 2012). Cigarette is also regarded as a death causing element in the history of the human civilization. As a result of smoking Cigarette about 6 million people die every year. It is also regarded as a defective drug which is extremely harmful because it produces an inhalable smoke which harms people at large (Proctor, 2016). An initiative has already been taken by the government in the form of Nicotine Chewing gums which have been out there in the market for the benefit of the people who smoke. So government should ask the food departments to make such kind of food in which they include such a type of ingredient which can help the smokers to eat it more whenever they go to a place to smoke. They should feel that they are having such a good food that they dont require any smoke after having such a tasty dish. There are few recommendations which can be provided to support the argument that cigarette should be banned worldwide such as Government should provide some kind of benefits so that individuals get attracted towards those and even though for a shorter span they will be not be in contact of such activity. Government should create rehabilitation centers for the chain smokers so that they can stay there without any cost and implementation of various activities, exercises and other programs can help them to recover from various illness caused by continuous smoking. References: Beyond The Mango Juice. (2012). Smoking in Thailand Thailands Anti- Smoking Laws. Retrieved on 23rd Aug, 2016 from:https://www.thaisabai.org/2012/11/thailands-anti-smoking-laws/. Pastalavista.(2012).Smoking should be banned completely in your country. Do you agree or disagree?.Retrieved on 23rd Aug, 2016 from:https://testbig.com/ielts-essays/topic-smoking-should-be-banned-completely-your-country-do-you-agree-or-disagree. Proctor, R.N.(2016).Why ban the sale of cigarettes? The case for abolition.Retrieved on 23rd Aug, 2016 from: https://tobaccocontrol.bmj.com/content/22/suppl_1/i27.full. Quit Smoking Community. (2016). The Big Debate: Should Cigarette Smoking Be Banned. Retrieved on 23rd Aug, 2016 from:https://quitsmokingcommunity.org/the-big-debate-should-cigarette-smoking-be-banned/. Winslow, R. (2016).The Case for Bans on Smoking.THE WALL STREET JOURNAL.Retrieved on 23rd Aug, 2016 from:https://www.wsj.com/articles/SB10001424052970203803904574426921442513660.

Sunday, December 1, 2019

The Struggle of Good versus Evil in East of Eden free essay sample

A paper which discusses the concepts of good versus evil in John Steinbecks novel East of Eden. A critical analysis of the complexities of good and evil in John Steinbecks novel, East of Eden, and a discussion on the way Steinbeck kept the depth of the biblical Cain and Able story with first the characters of Charles and Adam, and later with Cal and Aaron. The paper makes the reader question who is really evil, and who really is good. In John Steinbecks East of Eden, Adam is much like Abel, and has the love of their father. Charles is like Cain, and desires their fathers love. The father loves Adam while Adam does not love his father. Charles loves his father, and desires love from his father back. Charles is jealous of the love Adam receives from their father. Charles shows he is jealous when he worked for a present for their father, which gets rejected, like the fruit from Cain. We will write a custom essay sample on The Struggle of Good versus Evil in East of Eden or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Adam gives a puppy which his father loves. Charles tries to kill Adam at one point out of jealousy. Charles is a hard working, and seasoned man. Adam is a drifter that is nice to everyone, and chosen as the favorite child by their father.

Tuesday, November 26, 2019

Title Critically discuss the ways UNICEF engage media techniques in their communications’ strategy. The WritePass Journal

Title Critically discuss the ways UNICEF engage media techniques in their communications’ strategy. Introduction Title Critically discuss the ways UNICEF engage media techniques in their communications’ strategy. : 37). NGOs are also important in helping to bring public interest matters before the courts (Wadham, 2001: 1). The mass media is a useful tool that allows political communications of NGOs to be effectuated, yet social, cultural and psychological problems are usually associated with media content and use (Perse, 2001: 1). It was stressed by Young that modern society engulfs its members through the media, education and participation within the marketplace (Young, 1999: 82). The media is capable of articulating beliefs by adopting various ideological approaches. It has been said by Croteau and Hoynes that the media do not promote a singular perception of ideology and instead communicate a number of different ideological perceptions (Croteau and Hoynes, 2012: 154). They noted that social ideologies are more domineering of society than mainstream ideologies because of the fact that people pay as much attention to street scenes, housing and clothing as they do to the commentary when watch ing international news (Thompson, 1995: 176). Arguably, it is clear from these assertions that the media is extremely powerful in influencing the minds of individuals, which is why it is a form of communication that is commonly used by NGOs to further their agendas. The media is capable of shaping an audiences subjectivity through the representation of ideological beliefs. NGOs thereby benefit from using media techniques to persuade their targeted audience to act in a certain manner. The media is extremely powerful in persuading the attitudes, beliefs and behaviours of society through the use of propaganda. Propaganda is a form of communication that influences an audience to act based on a particular agenda. Propaganda is used as a means of generating emotional responses to messages that are produced to influence societal attitudes towards a particular cause or position. NGOs often use propaganda to fulfil their objectives and are thus considered effective cultural propaganda disseminators (Cull et al; 2003: 193). NGOs have been considered politics of the poor on the basis that they represent political ideologies (Karim, 2001: 92). Political ideology is a set of ideas which represent the objectives, expectations and actions of a political party. A broad range of belief systems exist within different political parties and have generally been acquired from doctrines, ideals, myths, principles and social movements. Ideology is a system that is made up of values and beliefs regarding the various institutions and processes of society that is accepted as fact or truth by a group of people† (Sargent, 2008: 2). Political ideology therefore comprises the views of political parties on how the world should be. This allows political parties to allocate social values (Easton, 1971: 129) and determine what is considered an ideal world. There are different views and opinions of ideological theory, though ideology is largely driven by competing groups in society who strive for hegemony (Hall, 1997: 13). Hegemony happens when the most dominant in society promotes, through the media and culture, a set of ideals that members of that society must conform to (Allan, 2004: 6). This is beneficial for NGOs who use the media to establish an ideological perception of the rights in which they are trying to protect. In deciding whether certain behaviours conform to society, the set of ideals that have been created within that society will need to be considered b y the media when deciding what messages need to be conveyed. Many believe that this is unfair and problematic as ideology only serves the interests of one segment of society over all other segments (Curra, 2000: 6). This prejudices many parts of society as certain groups may not benefit from the established ideals that are created. As pointed out by Brown et al; ideology may only be beneficial to certain ethnic groups, genders or religions (Brown et al; 2010: 9). This does not provide an accurate reflection of the whole of society and whilst ideals are necessary in helping people to identify what is right and wrong, it seems unacceptable to segregate certain parts of society. This may, however, be necessary when protecting the rights of certain individuals. Political ideologies are subject to further critique on the basis that they do not consider the needs of modern society (Stankiewicz, 2012: 408), yet as pointed out by Selinger; â€Å"There is no politics without ideology† (Selinger, 1975: 99). In effect, this appears to demonstrate that all political communications will have some element of ideology as moral judgements will be contained within them. Effectively, the objectives of NGOs will be based upon ideological beliefs and will mostly have a political objective. An example of this can be seen in relation to the United Nations Childrens Fund (UNICEF), which is an NGO that provides humanitarian and development assistance to mothers and children in underdeveloped countries. The United Nations General Assembly (UNGA) created UNICEF on the 11th December 1946 to provide food and healthcare to children that had been affected by World War II. Although UNICEF is not operated by the government, it like many other NGOs largely relies upon governmental support and political communications. NGOs have, for some time, relied upon the mass media to expose violations of human-rights and encourage governments to put pressure on those found to be abusing them (Thrall et al; 2014: 3). This is intended to discourage human rights abuses from taking place and to help the perpetrators be put to justice. The effectiveness of this is arguable, though it seems as though greater support is being acquired by the likes of UNICEF as a result of this. Since the advancement of modern technology UNICEF is now able to establish new communication strategies for channeling information politics via the internet (Chadwick and Phillip, 2008: 3). It is arguable whether the strategies that are being undertaken by UNICEF are effective in persuading audiences to support their cause, though it seems likely given UNICEFs use of the media. The media is largely proficient in influencing society of certain ideological perceptions through television programmes, newspapers, magazines, films and radio programmes (Long and Wall, 2009; 285). These forms of communication are used in a way that manipulates societal values and beliefs and will continue to influence the ways in which we think about things whether consciously or subconsciously (Kenix, 2010: 1). Not only does the media send out ideological messages to the public but media systems have also been intertwined into societys ideological framework. This highlights the power of the media in shaping individuals values and beliefs within society. UNICEFs campaigns are mainly in the form of mass media, radio programmes, posters, street plays and localised outreach (UNICEF, 2014: 1). Because of this, a wider range of support will be acquired. UNICEF is reaching out to a broader audience, which will generate a huge amount of support and funding that would not otherwise be available. Arguably, it is imperative that the media techniques being used in UNICEFs communications strategy are effective in helping to shape ideological views on the rights of children. UNICEF is an advocate of childrens rights and so it is necessary for UNICEF to communicate how these rights are being violated and what protections need to be in place. This will help UNICEF to gain support and the message UNICEF is trying to put across will be better received by the public. Communications Strategy The communications strategy of UNICEF is vital in strengthening human development and avoiding missed opportunities. An ineffective communications strategy will generally yield poor results and stifle the development of UNICEF (UNDP, 2014: 1). UNICEFs targeted audience will not receive the message that is being portrayed. This will prevent UNICEF from developing, which will impact its success.. Effective communications are important skills NGOs need to survive and be successful (KDID, 2013: 28). To make an impact, UNICEF will thus be required to use effective means of communication to ensure that their views and opinions are heard. In doing so, they will most likely face a number of difficult challenges because of the fact that it has become increasingly difficult to deliver to society complex humanitarian crises. It is also difficult to explain to society who is involved in certain humanitarian crisis because of how widespread they generally are (ICRC, 2005: 673). A huge amount of N GOs currently strive for media attention, thereby highlighting the need to have effective communication strategies in place (Thrall et al; 2014: 19). UNICEF must adopt a coherent and credible approach when conveying public communication so that its message can be heard. It has been said that in order to understand political communication, one must understand how consent is created (Denton and Kuypers, 2007: 1). UNICEF will thus be required to communicate messages in a way that allows consent to be obtained, which will need to be included within the communications strategy of UNICEF.   A good communications strategy will help to certify good organisational branding and positioning, which will help to attract staff, donors and volunteers (KDID, 2013: 28). Successful branding through media communications will put an NGO in a desirable position within the community, which will help to garner support and belief from the public. This will require NGOs to be completely transparent so that the messages in which they are trying to put across can be clearly communicated (Thrall et al; 2014: 19). Unless UNICEF adopts a transparent and clear approach, it will be difficult to gain support and belief from the public (Lilleker, 2006: 4). Public support is, however, crucial to the implementation of change (Rabinowitz, 2013: 3). Without public support, it is doubtful that UNICEF would be as successful as they are. It is debatable what the best techniques for gaining public support are, though an effective communications strategy that takes into account UNICEFs agenda and identifies points that will require persuasive communication will most likely prove successful. It is important that the communications strategy identifies the approaches and tools that are needed to make a particular event more effective. In developing a communications strategy, it first needs to be established what UNICEF is trying to achieve. Subsequently, it will then need to be considered what communications objectives will most likely support the objectives of the project (McManus, 1994: 58). The communications objectives of UNICEF will be those that are capable of being reached through various means of communications. Such objectives will also need a target audience. This will require UNICEF to consider who they are trying to reach. In reaching out to the target audience, UNICEF will need to develop appropriate messages which highlight the relevant issues; the actions that needs to be taken by the target audience; and the benefits of such action (KDID, 2013: 28). Once this has been done, UNICEF will then have to consider how these messages will be delivered. Different methods of communication will be considered depending upon the type of event that is b eing promoted such as; media conferences, social media, interviews, marketing, advertisements and news stories. Given that UNICEF targets underdeveloped countries, it is likely that difficulties will be faced when considering the political objectives of various countries. Political communications are likely to vary from one country to another, which will create a number of problems. An effective communications strategy will seek to address these difficulties, though it will remain arguable whether they will prove sufficient in achieving certain objectives (Thrall et al; 2014: 19). In Africa, for example, the media seems to control those in power by reporting to citizens. Whilst this demands a degree of institutional independence from the political system, it has been said that there is actually a clear interdependence between the media and political systems (Windeck, 2014: 17). Information from political systems is usually exchanged for coverage in the media system and vice versa. The media consequently rely heavily on the supply of information from politics, whilst political bodies rely on th e media to spread their messages and objectives (Windeck, 2014: 17). Political communication is   an important tool in the political process, and will continue to influence politics. In effect, the political communications of certain countries will be driven by cultural and political factors, which may be difficult to overcome. Female genital mutilation is one area that UNICEF continues to campaign against, but is faced with many political objections from countries where FGM is prevalent; Asia, the Middle East and some parts of Africa (Gaber, 2007: 219). UNICEF are resultantly required to implement a strategy that is capable of strengthening the political commitment of governments. UNICEFs Communications Strategy There are three components of communication that are used by UNICEF to garner support and funding. These are; advocacy, social mobilisation and behaviour change communication (UNICEF, 2008: 7). Advocacy is used to inform and motivate leadership so that a supportive environment can be created. This will allow the objectives and development goals of the program to be achieved. Social mobilisation seeks to engage support and participation from various institutions, social and religious groups, and community networks. It is intended that the development objectives of UNICEF will be maintained through the use of social mobilisation and that greater demand will be generated. Behaviour change communication involves face to face discussions with a number of individuals and groups to motivate, inform, plan and problem-solve. It is anticipated that by using this technique, the objectives of UNICEF can be met (UNICEF, 2008: 7). Various conceptual models are used by UNICEF to implement communica tion including ACADA, P-Process and COMBI. The ACADA (Assessment, Communication Analysis, Design, Action) model is frequently used by UNICEF to use systematically-gathered data to link communications strategies to development problems. The P-Process model, developed by The Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP), is used for the strategic planning of evidence based communication programmes and contains the following five steps; 1) analysis, 2) strategic design, 3) development and testing, 4) implementation and monitoring, and 5) evaluation and re-planning (UNICEF, 2008: 7). The COMBI   model uses a ten step process for communication planning, which are; 1) overall goal, 2) behavioural results/objectives, 3) situational market analysis, 4) results strategy, 5) plan of action, 6) management structure, 7) monitoring, 8) impact assessment, 9) scheduling, and 10) budget (UNICEF, 2008: 7). All three of these models seek to establish an effective communications strategy by analysing the different approaches that can be taken and considering the necessary steps needed. Analysis is integral to an effective communications strategy as it will enable any underlying issues to be identified and thereby dealt with accordingly. UNICEF undertakes a comprehensive analysis comprising of; the situation, the programme, the participants, the behaviours, and the communication channels (UNICEF, 2008: 7). The situation section describes the issues that are being addressed by UNICEF such as; child poverty, disease, malnutrition and trafficking. This is based upon data that has been collected from local knowledge, programme documents and research. The data highlights the underlying social and cultural issues by demonstrating what changes need to be made to social structures and practices. The programme section is designed to establish where the objectives of UNICEF can be achieved by communication. The participant section establishes what people are required to achieve UNICEFs objectives. The behaviour section focuses on setting behavioural objectives and analysing the behaviours or practices that have been selected for change. Finally, the communication channels section considers the available communication channels that are applicable in achieving the objectives. Once the analysis has been completed, UNICEF will have identified the participants, behaviours and channels of communications that are needed to encourage audience participation and accomplish its goals (UNICEF, 2008: 7). In order to ensure that the objectives of UNICEF are being met by changing the attitude and behaviour of individuals, knowledge alone will not be sufficient. Instead, a supportive environment will also need to be established (UNICEF, 2008: 37). Therefore, whilst the communications strategy of UNICEF will need to instil knowledge into the community so that support can be acquired, a supportive environment will also need to be created. This will involve creating policies that improve access to services and by using leaders that help to promote social and behaviour change amongst various members of society. Resources will also need to be allocated for the programme activities that are to be carried out and positive change will be effectuated by using a combination of communication techniques. UNICEF believes that communication goes way beyond providing information to the targeted audience and instead argue that communication is vital for development (Dijkzeul and Moke, 2005: 673). UNICE F has therefore set up a development programme, also known as C4D, which aims to engage communities through understanding peoples beliefs, values and social and cultural norms (Lenni and Tacchi, 2013: 16). This is achieved from listening to adults and children, identifying issues and working out solutions. This is considered a two way process that allows individuals to share knowledge and ideas through the use of various communication techniques that empower communities to take action in improving the lives of children (Lenni and Tacchi, 2013: 16). Advocacy is one technique UNICEF engages in its communications strategy, which is the act of supporting a cause to produce a desired change (Save the Children, 2014: 1). Advocacy is capable of influencing governments to effect change by communicating with the media, elected officials and influential leaders. Advocacy is able to encourage leaders to implement various changes such as; legal reform, policy decisions, addressing social and political barriers, and altering funding priorities. Advocacy efforts being used by UNICEF occur at global, national and sub-level and seek to influence the decisions of policy makers as well as political and social leaders. This is done through the creation of an enabling policy and legislative environment and by allocating resources appropriately to create and sustain social transformation (UNICEF, 2011: 1). For example, in 2010 when polio resurfaced in the Democratic Republic of Congo, there existed a lack of awareness of the disease and how it could be prevented. Influential leaders, such as Marco Kiabuta, did not believe that the vaccination of polio was necessary. After a number of debates with community mobilisers and leaders Kiabuta came to realise just how vital a vaccination was. This example demonstrates how effective communication techniques ca n make a huge difference in implementing change and possibly saving lives (UNICEF, 2011: 1). Advocacy is used by UNICEF to target political, business and social leaders at national and local levels. It is not used simply to create mass awareness but is also used as a means of generating change and leading to a specific action that is to be taken (UNICEF, 2010: 20). UNICEF uses advocacy to inform and motivate appropriate leaders to create a supportive environment by changing polices, speaking out on critical issues, allocating resources and initiating public discussion. Communication is a powerful tool, which is why it is important for various media techniques to be adopted by NGOs such as UNICEF. Social mobilisation is another method of communication that is used by UNICEF to enlist participants, community networks, and religious groups to strengthen participation in various activities. This helps to engage and motivate partners and allies to raise awareness of UNICEFs development o bjectives through face-to-face dialogue. Partners and allies subsequently work together to target audiences and convey certain messages. Social mobilisation is used as a way to facilitate change through a range of players that are engaged in interrelated and complementary efforts (UNICEF, 2012: 1). An example of this can be seen in relation to the training community health workers in Madagascar received from UNICEF. The health workers were trained to provide outreach to families on various issues including, hand washing, vaccinating children, and not defecating in the open (UNICEF, 2012: 1). This is clearly an effective communication technique that is used by UNICEF as it allows certain individuals to be trained up so that they can pass their knowledge onto others. This has a domino like effect and will enable the views of UNICEF to be conveyed to a wider audience than that which would have been possible through advertisements alone. Social mobilisation is therefore an effective way of spreading messages to targeted audiences and helping to achieve the objectives of UNICEF, which is to provide assistance to mothers and children in underdeveloped countries. Behaviour change communication is another method that is used to address knowledge, attitudes and practices that are linked to programme goals. This is done by providing participants with relevant information and motivation through well-defined strategies, using an audience-appropriate mix of interpersonal, group and mass media channels and participatory methods (UNICEF/INDA, 2012, 1). Behaviour change communication strategies focus on the individual to effect change. In order for behavioural changes to happen on a larger scale, social change communication needs to be employed. This technique helps to define and address social influences in life and is currently being employed by UNICEF through the Social Ecological Model framework (UNICEF/INDA, 2012, 1). The media techniques that are currently being used by UNICEF do appear effective in helping to persuade audiences to provide support. The more UNICEF does to spread its message, the more successful UNICEF will be in achieving its aims. The Meena Communication Initiative in South Asia gives an example of how mass media and interpersonal communication is used to enhance the self-esteem and self-worth of children by enabling them to become familiar with life skills that are essential empowerment tools. The programme is primarily school based and is centred around a nine-year old girl called Meena who seeks to fight against the stigma that surrounds HIV/AIDS (UNICEF/INDA, 2012, 1). A radio station called Meena Radio was launched in 2010 to communicate with children, their parents, educators and community leaders. This provides an effective means of communication and provides a platform for UNICEFs political beliefs to be heard. It is intended that the radio stations audience will be persuaded to act so that the voices of children and communities can be heard through the power of communication. This helps to promote child survival, development, protection and participation (UNICEF, 2014: 1). It is clear that UNICEF uses a number of different media techniques in its communications strategy to achieve its objectives. Without the use of such techniques, the voices of children and communities would not be heard and UNICEFs message would not be delivered to its intended audience. It has been said that UNICEF raises considerable funds and carries out strong communication on its own through its national committees, press centre and media team (Dijkzeul and Moke, 2005: 683). This signifies the importance of having an effective communications strategy is in place as it can generate a significant amount of funding that would not otherwise be available. UNICEF also uses high profile figures to be its ambassadors who have been considered a highly effective in persuading society (Stromback, 2011: 42). Conclusion Overall, an effective communication strategy in an important tool for helping governmental and non-governmental organisations communicate effectively to meet core objectives. Given that UNICEF relies on voluntary donations from members of the public, government departments, charitable trusts and event organisers, it is important that they are capable of successfully communicating their objectives. In doing so, they will be required to persuade or encourage their audiences to provide support or funding so that UNICEFs end goals can be achieved. Given that UNICEF uses a number of different media techniques in its communications strategy, the approach that is currently being undertaken does appear workable. The media is a powerful tool in the art of persuasion, which is what UNICEF needs in order to survive. The use of media techniques will help to raise awareness of UNICEFs objectives and obtain humanitarian assistance. It is unlikely that such assistance would be obtained without the use of various media techniques, which is why UNICEFs communications strategy does appear largely effective. References Allan, S. (2004), News Culture. Bukingham: Open University Press. Changing Minds. (2013). Persuasive Language, http://changingminds.org/techniques/language/persuasive/persuasive.htm [Online], Available: http://changingminds.org/techniques/language/persuasive/persuasive.htm [07 July 2014]. Chadwick, A. and Phillip, H. (2008). Routledge Handbook of Internet Politics. London: Routledge. Croteau, D. and Hoynes, W. (2012). Media/Society: Industries, Images and Audiences, London: SAGE Publications. Cull, N. Culbert, D. and Welch, D. (2003). Propaganda and Mass Persuasion: A Historical Encyclopaedia, 1500 to the Present, London: ABC-CLIO Publishers. Curra, J., (2000). The Relativity of Crime. Thousand Oaks, CA. London: Sage Publications. Denton, R. E. and Kuypers, J. A. (2007). Politics and Communication in America: Campaigns, Media and Governing in the 21st Century, Illinois: Waveland Press. Dijkzeul, D. and Moke, M. (2005). Public Communication Strategies of International Humanitarian Organisations, International Review of the Red Cross, Volume 87, Number 860, 20-23. Easton, D. (1971). The Political System: An Inquiry into the State of Political Science, 2nd Edition, New York: Alfred A. Knopf. Erwin, P. (2014). Attitudes and Persuasion. London: Psychology Press.    Goodman, M. B. and Hirsch, P. B. (2010) Corporate Communications: Strategic Adaptation for Global Practice, New York: Business Economics. Hall, S. (1997). Representation Cultural Representations and Signifying Practices. London: Sage. ICRC. (2005). Public Communication Strategies of International Humanitarian Organizations. International Review of the Red Cross, Volume 87, Number 860, 673-691. Karim, L. (2001). Politics of the Poor? NGSs and Grass-Roots Political Mobilization in Bangladesh. Political and Legal Anthropology Review, Volume 24, Issue 1, 92-93. KDID. (2013). Develop a Communications Strategy for Your NGO, Communications and Media Relations, Civic Activits Toolkit, [Online] Available: http://kdid.org/sites/kdid/files/28.%20Develop%20a%20Communications%20Strategy%20for%20Your%20NGO.pdf [08 July 2014]. Lennie, J. and Tacchi, J. (2013) Evaluating Communication for Development: A Framework for Social Change, London: Routledge. Lilleker, D. (2006). Key Concepts in Political Communication. London: Sage Communications. Long, P., and Wall, T. (2009). Media Studies: Texts, Production and Context, London: Longman, 1st Edition. McManus, J. (1994). Market Driven Journalism. London: Sage. MLP. (2014). Language of Persuasion, [Online], Available: http://medialiteracyproject.org/language-persuasion [07 July 2014]. Oxfam. (2004). Towards global equity: Strategic Plan 2001-2004, [Online], Available: oxfam.org/eng/pdfs/strat_plan.pdf [07 July 2014]. Thrall, T. Stecula, D. and Sweet, D. (2014) May We Have Your Attention Please? Human-Rights NGOs and the Problem of Global Communication, International Journal of Press/Politics, Volume 19, No. 1. Rabinowitz, P. (2013) Gaining Public Support for Addressing Community Health and Development Issues, Community Tool Box, [Online] Available: http://ctb.ku.edu/en/table-of-contents/assessment/getting-issues-on-the-public-agenda/gain-public-support/main [14 July 2014]. Sargent, L. T. (2008). Contemporary Political Ideologies: A Comparative Analysis (14th Edition). London: Cengage Learning. Save the Children. (2014). Advocacy Techniques, [Online] Available: savethechildren.org/site/c.8rKLIXMGIpI4E/b.6152765/ [10 July, 2014]. Thrall, T. Stecula, D. and Sweet, D. (2014). May We Have Your Attention Please? Human-Rights NGOs and the Problem of Global Communications. The International Journal of Press/Politics, Volume 19, Issue 3, 135-159. Selinger, M. (1976). Ideology and Politics. London: George Allen Unwin Ltd. Stankiewickz, W. J. (2012). In Search of a Political Philosophy: Ideologies at the Close of the Twentieth Century. London: Routledge. Stromback, J. (2011). Political Public Relations: Principles and Applications. New York: Taylor Francis.    UNDP., (2014). Developing a Communications Strategy http://web.undp.org/comtoolkit/why-communicate/why-core-concepts-com-strat.shtml [09 July 2014]. Wadham, J. (2001). The Human Rights Act: Sufficient Protection? New Law Journal, 151 NLJ 1411, Issue 7001, 109-114. UNICEF Staff. (2010). UNICEF Annual Report 2009 London,   UNICEF. UNICEF. (2011). Advocacy, [Online] Available: unicef.org/cbsc/index_42346.html [09 July 2014]. UNICEF. (2014). Communication for Development, [Online] Available: unicef.org/cbsc/ [09 July 2014]. UNICEF. (2014). Media Centre, [Online] Available: unicef.org.uk/Media-centre/ [09 July 2014]. UNICEF. (2012). Social Mobilization, [Online] Available: unicef.org/cbsc/index_42347.html [10 July, 2014]. UNICEF. (2008). Writing a Communication Strategy for Development Programmes, [Online] Available: unicef.org/cbsc/files/Writing_a_Comm_Strategy_for_Dev_Progs.pdf [10 July, 2014]. UNICEF. (2009) UNICEFs Mission Statement, [Online] Available: unicef.org/about/who/index_mission.html [14 July 2014]. UNICEF/INDA. (2012). Behaviour and Social Change, [Online] Available: unicef.org/cbsc/index_42352.html [10 July, 2014]. Welch, C. E. (2000). NGO’s and Human Rights Promise and Performance, [Online] Available: upenn.edu/pennpress/book/13418.html [09 July 2014]. Windeck, F. (2014). Political Communication in Sub-Saharan Africa and the Role of New Media,   [Online] Available: kas.de/wf/doc/kas_19703-544-2-30.pdf?100526130209 [10 July, 2014]. Wong, W. H. (2012) Internal Affairs: How the Structure of NGOs Transforms Human Rights, New York: Cornell University Press.

Friday, November 22, 2019

3 Ways to Market Your Private School

3 Ways to Market Your Private School It was simple once, wasnt it? When it came to promoting your private school, you would create  a gorgeous brochure, mail it out to potential families, and wait for the phone to ring and the admissions appointments to be made. Its no longer that simple. Today, schools are finding themselves in a position of requiring a marketing plan to market to a savvier consumer. These prospective families have a long list of things that they are looking for in a school for their children, want to get an excellent education at an affordable price, and they want the best. Schools are facing a competitive marketplace, but many of them are faltering when it comes to marketing. So, how does your private school get noticed and where do you need to be focusing your marketing efforts? Here are three things you can start doing today to maximize your  marketing efforts: Evaluate and Optimize Your Website Today, it’s not uncommon for private schools to receive â€Å"phantom applications† meaning that there is no record of the family in their system before an application is received or request for an interview is made. Years ago, the only way to get information about the school was to inquire. Now, families can access that information through a quick online search. Therefore, it’s essential that your website serves a useful purpose. Make sure your school’s name, location, grades served, and application instructions are front and center on your website, along with your contact information. Don’t make people struggle to find this basic information they want; you might lose a prospective family before you even get a chance to say hello. Make sure the application process is outlined with easy-to-find dates and deadlines, as well as public events posted, so families know when you’re holding an Open House. Your site should also be responsive, which means it adjusts itself automatically based on the device the user has at the moment. Today, your prospective families will be using their phones to access your site at some point, and if your site isn’t mobile-friendly, the experience for the user won’t necessarily be a positive one. Not sure if your site is responsive? Check out the responsive design checker tool. You also need to think about how search engines view your schools site. This is called Search Engine Optimization, or SEO. Developing a strong SEO plan and targeting specific keywords can help your site get picked up by search engines and ideally display at the top of the search list. In the most basic terms, SEO can be broken down like this: Search engines like Google want to show users pages that have interesting and reputable content in their search results. That means that you need to make sure that your school’s website has interesting and reputable content that can be shown in search results.   You’re writing great content that uses keywords and long tail keywords- phrases- that people are searching for online. Start linking to previous content in your new content. Did you write a blog about admission process last week? This week, when you blog about financial aid as part of the admission process, link back to your previous article. This linking will help people navigate through your site and find even more great content. But, how will your audience find your content? Start by making sure you share your content using things like social media outlets (Facebook, Twitter, etc.) and email marketing. And, repeat. Blog, link, share, repeat. Consistently. Over time, you’ll build your followers up, and search engines like Google will take notice, slowly increasing your reputation. Develop a Robust Social Media Plan It’s not enough to have a website with great content. You need to share your content, and a strong social media plan is the perfect way to do that. You need to think about where your target audience is on a daily basis and how you’re going to interact with them. If you’re not already active on social media, you should be. Think about which social media outlet might be right for your school, and pick one or two outlets to use to start, if you haven’t already. Are you more interested in targeting the parents or the students? Determining your main target audience is key. Facebook and Twitter may be ideal for targeting parents, while Instagram and Snapchat could be best for students. How much time do you have to devote to a social media plan? Consistency is essential when it comes to social media marketing, and having regular content to share, and a purpose to what you’re sharing is important. Make sure that you have a plan that is realistic for the long-term, and that you are posting regularly. Ideally, you want to focus on evergreen content, which isn’t time sensitive and has a long shelf-life. That way, you can share the content many times, and it’s always relevant. Things like calendar reminders aren’t evergreen, and can only be used for a short period. Limit Print Advertising If reading this one causes you to panic, hear me out. Print advertising is expensive, and it’s not always the most effective use of your money. It’s hard to judge the success of print advertising truly, but many schools have stopped the vast majority of their print advertising campaigns, and guess what? Theyre doing better than ever! - Why?- Many of these schools have reallocated that funding to inbound marketing strategies, which helps them reach target audiences where they are on a daily basis. If youre thinking to yourself that theres no way your board of trustees will ever go for this, heres what happened with me: A board member at one of my former schools, came to me livid that we werent included in a major back to school advertising booklet that most of our peer schools were in. Four people have come to me asking why were not in there! I simply replied with, youre welcome. Think about it- if someone is looking through the newspaper and notices that you’re not there, is that a bad thing? No! You just saved money by not advertising, and the reader still thought about you. What’s the goal of advertising? To get noticed. If you get noticed by not advertising, that’s good news. And, people might even wonder why you’re not in the paper or magazine they are reading, which means they might head on over to your website or Facebook page to see what’s happening at your school. Not appearing in that Back to School issue might also make people think you dont need to be advertising, which makes them assume that youre doing so well, that applications are flooding in. This is a great reputation to have! Supply and demand. If people perceive your product (your school) as a highly desired commodity, then they will want it even more.  As long as you have other outreach efforts, not being in the print advertising sections isn’t going to hurt you. The benefit of digital advertising is instant conversions. When you can make a digital ad that leads the user right to the inquiry form where you get their contact information, that’s an ideal interaction. Print advertising requires the reader to move from their current media form (the print publication) to another media form (the computer or their mobile device) and search for you. When you advertise on Facebook and show up right in their timeline, that’s only one click to get them to interact with you. That’s easier for the user, and it saves you time and money! More inquiries with less money? Sign me up!

Thursday, November 21, 2019

The effects of the Ottoman Empire on modern day Crete Essay

The effects of the Ottoman Empire on modern day Crete - Essay Example Crete, therefore, has a rich history that informs how individuals strove to build a better world for the rest of the human population. The past struggles of the Cretan people define their modern culture. Multiple events helped create the Cretan culture. To begin with, conquests have made the modern day Crete. This mainly occurred due to the wealth associated with the Island as different parties sought to gain economically from Crete. In addition, religion hugely influenced the development of the region. This occurred in terms of religious conversion and religious conflicts. Notably, Islam and Christianity informed the cultures and attitudes of the residents of Crete. In addition, intervention by international parties influenced the development of Crete. Modern Cretans have a culture of self-defense and self-reliance. In this sense, the citizens believe that they should assume the responsibility of their own lives. In such a nation, individuals slightly delineate from politics since they believe pure hard work relieves one from poverty. Self-reliance is notable in the military culture of Cretans. For instance, a significant number of surveys note that every household in Crete owns at least one gun. These guns are either legal or illegal. In the 17th century’s rebellions against the Christian rule, the Ottoman authorities usually responded by executing several bishops and Christians. In turn, the Greeks attacked the Turkish people. It is notable that there were huge casualties on both sides of the war. The Muslims who migrated into the northern fortified towns experienced famine that consumed almost 60% of the population (Kyriakopoulos, 2008). These experiences seemed to have forged an attitude among Cretans that the state mig ht not always protect them. In this turn, they ensure their own security by owning guns. The Cretans have a contemporary language that borrows heavily from the region’s development. In as much as the general

Tuesday, November 19, 2019

COE Framework And Ethical Dispositions Comparison Matrix Assignment

COE Framework And Ethical Dispositions Comparison Matrix - Assignment Example I have ranked the issue of Mastery of Content at number two because these are the fundamentals of any successful learning program. For professional educators to align themselves with facts and deliver without bias, a mastery of important concepts and principles is key. According to Mowchan et al. (2015), "Any professional service provider, in this case, professional educators, should conduct business with objectivity, avoiding conflict of interest or personal prejudice and should not intentionally mislead others, for this case students." â€Å"Learners will align educational objectives to content and professional education standards, as well as design formative and summative assessments including rubrics that analyze student learning and teacher effectiveness.† (COE-GCU Framework, 2011) I have rated Student Learning and Teacher effectiveness at number three because this relationship fosters coherence and important shared values. The professional educator can be able to understand the diversity of cultures through such formative assessments that are more certainly than not set by both parties. In a research conducted by Cannaerts et al., 2014 indicated that ethics education was best attained through ethics learning integrated through a curriculum that was learner based. Learning based on diversity of views enhances active participation that is more efficient (Ann, 2013).

Sunday, November 17, 2019

Good and Evil in Beowulf Essay Example for Free

Good and Evil in Beowulf Essay The story of Beowulf was probably composed in England sometime in the Eighth Century AD, and written down circa 1000 AD, by a literate scop (bard) or perhaps a Christian scribe who was possibly educated in a monastery. The poem was created in oral tradition and was transferred to writing over time. It had its roots in folk tales and traditional stories until some very talented poet put it in something very near to its current form. The poem was more than likely performed for audiences at court or on the road as the scop found audiences to support him. It was sung or chanted rather than recited it, and usually to the accompaniment of a harp. There was a constant struggle between good and evil in the story. Beowulf, God, and Wiglaf represented good in the poem whereas Grendel, his mother, and Cain portrayed the contrasting side of evil. Beowulf and Grendel represented the ultimate struggle of good and evil. Grendel tried to destroy everything around him while Beowulf tried to do good all the time. The first battle between Beowulf and Grendel, Beowulf was God (good) and Grendel was Cain (evil). This was actually an allusion from the Bible, the story of Cain and was used to compare Gods feelings of Grendel, a descendant of Cain. The book stated, †¦Since Cain had killed his only / Brother, slain his fathers son / with an angry sword. God drove him off, / outlawed him†¦. Cain killed his brother because he was evil and God shunned and marked him for his evilness. God used his wrath to take care of Cain. God had the same feelings for Grendel. Grendel was described as a vicious monster that was an offspring of everything evil, God refused to forgive Grendel and favored Beowulfs pride over Grendel’s sins. In the battle, God granted Beowulf overwhelming victory. The book stated, The Ruler of the heavens brought about a right issue, when once more he stood up with ease. God stood with ease because the beast he hated, Grendel, was dead. Beowulf was a mighty, honorable hero who had super strength and the ego to match his strength. He defeated Grendel with his bare hands, and then he fought Grendel’s vengeful mother. Tired and torn, Beowulf, through his goodness, was able to vanquish Grendel’s mother. , At the brink of exhaustion, Beowulf grabbed a monstrous sword and the book continued, he struck furiously the blade went straight through the doomed body. This was the perfect example of goodness. The story of good and evil was told from the beginning of mans existence. Beowulf, revealed how this was evident and explained the side of good as depicted in the hero Beowulf. Evil was personified in Grendel, Beowulfs, opposite, the man-eating beast that terrorized humanity. As long as the delicate balance of good and evil was recognized the characters in the epic related to the concept of good and evil. Good won out every time there was a contest because God wanted good to prevail. Beowulf showed how good was related to evil. This story represented these qualities in both main characters. The struggle began when God allowed Satan dominion over the earth. The battle between them had been recorded throughout literary history. Some of the heroes that had challenged Satan did so to protect the weak. Others fought for fame and glory. The theme of good vs. evil that was present in the story of Beowulf, it became the classic foundation of many modern stories. Beowulf and Grendel represented the ultimate struggle of good and evil. Grendel tried to destroy everything around him. To Beowulf, this was another conquest. It allowed him to do yet another good deed that people talked about for a long time. Beowulf represented God and Grendel was Satan. The struggle between God and Satan had existed throughout time. Beowulf was all that was good, moral, and ethical. He lived by the rules of God. Grendel denounced those rules to live by his own. Thinking only of that which gave him pleasure, he attempted to destroy everything good and kind. Truly, Beowulf was like a parent and Grendel was like a child whom he chastised. Beowulf displayed a variety of things that the Anglo-Saxon people valued; many of those traits were expressed through the main character, Beowulf. In him, was seen the qualities of courage, loyalty and a thirst for fame. The character and story also had one running theme throughout, the age-old subject of good versus evil. Beowulf was the epic hero of this poem. He embodied all the characteristics that a hero should, such as bravery, loyalty and strength, both physical and mental. He was the archetypal hero. He fought for good and represented it as well. Beowulf signified good, but there was a contrasting evil to complete the balance. The monster Grendel and his mother were that evil. The mere look of them left the impression of fear and sin. He strode quickly across the inlaid floor, snarling and fierce: His eyes gleamed in darkness, burned with a gruesome Light. Their wickedness seemed to spread to their home, infecting the lake in which they lived. A deer, hunted through the woods by packs of hounds, a stag with great horns, though driven through the forest from faraway places, preferred to die on those shores, refused to save its life in that water. This signified good and evil. Beowulf confronted the monsters and defeated them. (Baldwin, 99). With each of the characters representing good and evil respectively, Grendels defeat clearly symbolized Beowulf and his goodness overcoming the beasts wickedness, just as we would view Christ defeating Satan. Throughout history and in endless fairytales, good was always victorious over evil. The white knight always defeated the dragon. This was no exception with Beowulf. Though the poem ended in his demise, Beowulf was remembered for being the hero that saved his people from the evils of their world. In conclusion, in the epic Beowulf, there was a constant struggle between good and evil. Beowulf and Grendel represented the ultimate struggle of good and evil. Grendel tried to destroy everything around him while Beowulf tried to do good all the time.

Thursday, November 14, 2019

Zero Tolerance Essay -- School System Education Discipline Essays

Zero Tolerance   Ã‚  Ã‚  Ã‚  Ã‚  There are many disciplinary actions that have been used and are still in use in order to deal with problems in the school system today. However, it seems that zero tolerance is now the most widely used and most controversial policy that has came into effect. Zero tolerance means absolutely no mercy for students when accused of doing something wrong. This policy leaves no room at all for error. These cases are not judged for their individual qualities. They are all treated the same regardless of the circumstances.   Ã‚  Ã‚  Ã‚  Ã‚  When zero tolerance is thought of, it seems like a very practical way of dealing with the problems that we face everyday in the school system. However, we then have to ask ourselves if it is fair to give all â€Å"offenders† of a crime the same punishment without looking at the circumstances of each case. There have been many cases of zero tolerance use that shows just how unfair this policy is. An example of the misuse of zero tolerance is this; a student was kicked out of school for writing a paper that involved guns. This paper said nothing about harming anyone but the student was still kicked out. Is this to say that by having the word â€Å"gun† in my paper that I will be kicked out of school too?   Ã‚  Ã‚  Ã‚  Ã‚  Zero Tolerance has a very good literal appeal. Parents and some students alike are happy to have this disciplinary action. However, zero tolerance would not have stopped the school shootings that have recently plagued the country. A recent po...

Tuesday, November 12, 2019

Society Have Become Dependent On Technology

Today’s society is too dependent on technology. With all the advancements to our standard technology such as the internet, cell phones, computers, iPad and all other wireless and electronic devices. Today’s technology has change society with many thinking that can’t exist without these devices. Technology has brought the world to our fingertips. It has change the workplace, and the way we learn. Society’s dependence on technology paired with the rise of technology is a disadvantage to humanity as whole.What was considered a luxury is now considered a necessity. Advancements in communications technologies is a benefit to our society. Dependence can best be seen when there is a power outage over an hour, people go into instant panic mode. Dependence on technology will inevitably lead to advances in technology, creating new social standards, thereby furthering the same dependence on technology. Technology also creates a world that demands things in a rapid ma nner. It provides a faster means of communication, makes a person more efficient and organized.Deepak Chopra, MD author and founder of The Chopra Foundation states that technology doubles every year and in 10 years will be a million times more. Let’s look back at history in the early to mid-1900 when children and adults didn’t rely on television and computers but spent time with family and friends in person having face to face communication. Technology has affective how children play. Fewer kids play outside due to video games and other electronic devices. Today I can be in my home playing a video game with a friend in his home in other state through the internet online.Every day millions of people turn on their cell phones, log on to their social networking sites and spend hours each day texting, messaging, and blogging. Pew Internet reports for cell phones activities this year (2013) shows 91% of American adults own a cell phone. Younger adults are more affluent in t he use of cell phones. Texting continues to be the most common cell phone activities, with 81% of cell owner’s text. Texting is popular among younger adult and college educated.Many persons access the internet through their cell phone, with more that 34% admitting mostly accessing the internet from their phones. Pew’s report also identify half of cell owners send and receive email from their phone. It was also noted that 49% of cell owners used their phones to look up directions, recommendation and other information related to their location and 48% of owners listening to music on their phones. The Apple iPad a newer device falls somewhere between the smart phone and notebook computer.It allows a person to accomplish their routine task for work, school and home. Technology is the major reasons for the changes in society. Technology has taken over our lives and has provided shortcuts and an easy way out. Many people admit that their smart phone or other electronic devic e runs their life. The military uses technology to monitor our Nation against national treat . Technology is a vital element of the advancement of education, healthcare, communication and transportation.

Saturday, November 9, 2019

Crime and Senator Joseph Estrada

The most discussed law these days is Republic Act 7080 otherwise known as the law on plunder. Seen as a deterrent to prevent public officials from stealing money from the government, the plunder law was passed in 1991 with the most significant signatory being one Senator Joseph Estrada. In this edition of the Law Professor, we shall now examine the intricacies of the Plunder Law. What is plunder and how is it committed?According to Section 2 of RA 7080, plunder is committed when a public officer who, by himself or in connivance with members of his family, relatives by affinity or consanguinity, business associates, subordinates or other persons, amasses, accumulates or acquires ill-gotten wealth through a combination or series of overt or criminal acts as described in Section 1 (d) of RA 7080 in the aggregate amount or total value of at least Fifty million pesos (P50,000,000. 00).In addition, any person who participated with the said public officer in the commission of plunder shall likewise be punished. The criminal acts described in Section 1 (d) are as follows: 1. Through misappropriation, conversion, misuse, or malversation of public funds or raids on the public treasury; 2. By receiving, directly or indirectly, any commission, gift, share, percentage, kickbacks or any/or entity in connection with any government contract or project or by reason of the office or position of the public officer concerned; 3.By the illegal or fraudulent conveyance or disposition of assets belonging to the National government or any of its subdivisions, agencies or instrumentalities or government-owned or controlled corporations and their subsidiaries; 4. By obtaining, receiving or accepting directly or indirectly any shares of stock, equity or any other form of interest or participation including the promise of future employment in any business enterprise or undertaking; 5.By establishing agricultural, industrial or commercial monopolies or other combinations and/or implementat ion of decrees and orders intended to benefit particular persons or special interests; or, 6. By taking undue advantage of official position, authority, relationship, connection or influence to unjustly enrich himself or themselves at the expense and to the damage and prejudice of the Filipino people and the Republic of the Philippines. In the original version of RA 7080, the offender was liable only if the aggregate amount amassed is at least Seventy-five million pesos(P75,000,000. 00) with the corresponding penalty of life imprisonment with perpetual absolute disqualification from holding any public office. However, RA 7659 (The Death Penalty Law) amended Section 2 of RA 7080, and lowered the amount to Fifty million pesos and increased the imposable penalty to death, to wit: Sec. 12. Section 2 of Republic Act No. 7080 (An Act Defining and Penalizing the Crime of Plunder) is hereby amended to read as follows: â€Å"Sec. 2. Definition of the Crime of Plunder; Penalties.– Any public officer who, by himself or in connivance with members of his family, relatives by affinity or consanguinity, business associates, subordinates or other persons, amasses, accumulates or acquires ill-gotten wealth through a combination or series of overt criminal acts as described in Section 1 (d) hereof in the aggregate amount or total value of at least Fifty million pesos (P50,000,000. 00) shall be guilty of the crime of plunder and shall be punished by reclusion perpetua to death.Any person who participated with the said public officer in the commission of an offense contributing to the crime of plunder shall likewise be punished for such offense. In the imposition of penalties, the degree of participation and the attendance of mitigating and extenuating circumstances, as provided by the Revised Penal Code, shall be considered by the court. The court shall declare any and all ill-gotten wealth and their interests and other incomes and assets including the properties and sha res of stocks derived from the deposit or investment thereof forfeited in favor of the State.† Section 4 of RA 7080 also prescribes the method for proving that the crime of plunder was committed. It states that for purposes of establishing the crime of plunder, it shall not be necessary to prove each and every criminal act done by the accused in furtherance of the scheme or conspiracy to amass, accumulate or acquire ill-gotten wealth, it being sufficient to establish beyond reasonable doubt a pattern of overt or criminal acts indicative of the overall unlawful scheme or conspiracy.

Thursday, November 7, 2019

Cask of amantilado Essays - The Cask Of Amontillado, Fortunato

Cask of amantilado Essays - The Cask Of Amontillado, Fortunato Cask of amantilado Literary Analysis Through the character of Fortunato in ?The Cask of Amontillado,? Edgar Allan Poe illustrates that hubris, or great pride or arrogance, is a major flaw in a person?s character. Fortunato is a character who always makes fun of one of his friends and doesn?t realize that it hurts his feelings. He is very arrogant in that he doesn?t care about the feelings of others. In the end his hubris turns out to be his tragic flaw and leads him to his downfall. The particular friend in question whose feelings were hurt is the narrator of this short story, Montresor. His friend Fortunato keeps insulting him but Montresor always puts on a smile. He then reveals that he doesn?t smile because of his jokes. He smiles because he is secretly plotting different ways of bringing about Fortunato?s downfall. Along with Fortunato?s great arrogance concerning other people?s feelings came a great love for drinking. This too played a vital role in his death. These were the days of great and boisterous carnivals in their city. This is when Montresor made the plan for Fortunato?s death. Montresor was not an arrogant man the way Fortunato was. He was a smart man and he knew what Fortunato?s flaws were. Fortunato?s arrogance and great pride as well as his love for drinking are what made Montresor?s plan possible. During the carnival Montresor approaches Fortunato and tells him that he has in his possession a large crate of Amontillado. Amontillado is a very expensive and rare type of wine. The Italians were very fond of their wine and Fortunato in particular considered himself to be a master of recognizing different types of wine. He had a huge ego and as soon as he heard of the possibility of Amontillado in Montresor?s possession he needed to see it and taste it right away. Montresor lights a fire under Fortunato?s ego by saying: "As you are engaged, I am on my way to Luchesi. If any one has a critical turn, it is he. He will tell me." Luchesi is another wine taster in the city. Fortunato replies with: "Luchesi cannot tell Amontillado from Sherry." Then, when they progressed deep underground Fortunato developed a cough and Montresor offered to take him back so he could rest: "Come," I said, with decision, we will go back; your health is precious. You are rich, respected, admired, beloved; you are happy as once I was. You are a man to be missed. For me it is no matter. We will go back; you will be ill and I cannot be responsible. Besides, there is Luchesi" Fortunato replied: "Enough," he said; "the cough is a mere nothing; it will not kill me. I shall not die of a cough." Fortunato was too full of pride to go back and he was too drunk to realize what Montresor was trying to do. Montresor in the end has no trouble chaining Fortunato to a wall and sealing him shut since he was so inebriated. In the end, his pride and drunkenness brought about his own downfall.

Tuesday, November 5, 2019

Top 8 Tools You Need to Use For Salary Research

Top 8 Tools You Need to Use For Salary Research Here at TheJobNetwork, we talk a lot about the job hunt, and your career path. Revamping your resume, searching for the perfect job opportunity, getting your smile and handshake ready for the interview†¦all crucial career elements. But what about the most practical career consideration of all: your salary? You need a paycheck to pay for life’s basic necessities, and the goal for most of us is to keep building on that so that we’re able to live comfortably while doing something fulfilling. Sure, dreams of Ferraris and designer clothes are great, but in reality most of us are just looking for solid pay for a day’s work. For years, salary was kind of a taboo subject- you didn’t talk about what you earned with anyone but your employer. And even now, there are a lot of unwritten rules: don’t bring up salary during an interview, let them mention money first, etc. So how do you know what you should (and could) be making? Where do you even start? Letâ €™s look at the top tools you can use to research salary, and figure out what you’re worth in the workplace.U.S. Bureau of Labor StatisticsIf you like stats and charts, this is the place for you. The U.S. Bureau of Labor Statistics is the data-heavy arm of the U.S. Department of Labor. It’s a comprehensive resource for information about just about any career you can think of, with an extensive database providing information about employment rates, regional employment information, job outlooks and projections, median salaries, U.S. employment trends, occupation profiles, and demographic information.Pros: It’s not just a salary resource, but also one for general career information. You can find out not only what people are making in your field, but also what the requirements are, and job descriptions.Cons: Occupation information tends to be very high-level, without much variance for different job titles. Also, the salary information is usually median, so it ca n be tough to see the full range of salary info.PayScalePayScale is a massive salary database that is available to employers (to help them figure out what to pay) and employees/job hunters (to help them figure out what they’re worth, based on job title, industry, and region). Users can create a custom profile based on their current job, a job offer they’re considering, or just general job research. The site also offers general information and research on fair compensation, salary negotiation, and salary best practices.Pros: Casual users can get a free â€Å"salary report† based on experience or location.Cons: Much of the research and features of the â€Å"largest salary profile database in the world† are available as premium software for employers. Also, expect to give detailed (though non-personally identifiable) information about your current job title, salary, location, etc. in order to get your salary report.Salary.comLike PayScale, Salary.com is a co mprehensive salary software that draws on a massive database of salary information, parsed out by region, job title, experience, etc. It has an enterprise software component for businesses and employers to research and compare salary data, as well as a free salary profile available to employees and job searchers. Notably, the site also has a Cost-of-Living Wizard, which lets you enter information and determine what your cost of living would be in various locations. This is very helpful if you’re moving and need to find a job, or are considering transferring in your current job.Pros: Straightforward interface, and a huge database of job and salary information. The site also has a number of general job search and career development articles.Cons: Many of its resources are available as paid options.Idealist Career Salary SurveysIf you work for a nonprofit company, or are looking for a job with one, you know that they can be a different kind of beast than their corporate siblings . Compensation may be handled differently, so the standard resources might not be as helpful. If you’re looking for info on nonprofit careers, Idealist has compiled a number of different links and surveys to help you find the information you want on working for nonprofits.Pros: It’s a comprehensive resource for nonprofit career information (job openings, career development, pay and benefits information).Cons: The focus is limited to nonprofits, so it can be difficult to compare nonprofit salaries and jobs to other fields and industries.BufferIdeally, all of our companies would have a salary calculator where we could plug in our job title and level of experience, and see what the salary range is. (I mean, we’re all a little nosy about what other people are making, right?) Practicality often calls for more discretion, and most companies would prefer not to have that knowledge public. The exception to that rule: Buffer, a social media company who has pioneered the whole â€Å"transparent salary† concept over the past few years. Their Transparent Salary Calculator really only tells you what you’d be making if you worked at Buffer, but it’s still a handy tool for reference.Pros: If you have a similar job title and level of experience, this can help give you a baseline to take with you into a new job offer salary negotiation, or a request for a raise. Also, yay transparency!Cons: It’s very specific to a small social media company, so if you have a role outside of the 20 or so job types listed at Buffer, it’s not especially helpful.Educate to Career Job Seekers Salary CalculatorIf you’ve been around the block for a while, career-wise, you probably know roughly what people make in your field, or what you can expect long term. If you’re just starting out, say, as a recent grad, you probably don’t have that sense yet. Educate to Career helps students, recent graduates, or other job seekers figu re out what they can make based on the field, job title, relevant experience, and location.Pros: The database covers all states and regions, and factors in education level as a predictor of salary. It’s a straightforward search, and gives information on median salary, starting salary, top earner salaries, and likely market salaries. The states are broken down into regions, which gives very specific reports.Cons: The site is very student-focused, so the general career information is geared more toward students and soon-to-be grads than the average job hunter.U.S. Equal Employment Opportunity CommissionWhether you’re figuring out your market value or hoping to negotiate a higher salary for yourself, it’s important to know what’s legal or illegal when it comes to your pay. The U.S. government’s Equal Employment Opportunity Commission (EEOC) publishes information about discrimination, equal pay, and the latest legislation that affects employee compensa tion.Pros: If you’re concerned that you’re being underpaid or discriminated against by your employer, this is an excellent place to start.Cons: It’s not a huge database, or a flashy interface- just straightforward information about employment practices.Salary ExpertIf you want to know more about salary on a global scale, Salary Expert has a database for that. Like other salary search engines, Salary Expert allows you to get reports and make comparisons on salary and cost of living across the globe.Pros: If you’re fantasizing about moving to London but are concerned about your earning potential and the cost of living, this is the tool to use. You can browse salary and cost of living data without signing up for any services.Cons: The most advanced salary data is part of a premium software package purchase.Next Steps After You’ve ResearchedOnce you know what you’re worth, you’ve got the tools you need to move toward your higher salary. W e’ve got you covered on what to do next:Your Comprehensive Guide to Negotiating SalaryHow to Earn a Six-Figure Salary in Your Lifetime11 Tips for Getting the Salary You WantHow to Negotiate Your Salary in An Interview6 Tips for Negotiating the Salary You WantWhen you’re ready to talk money, you should have every possible tool at your disposal. These resources can help you be armed and ready to advocate for yourself, and make sure that you’re exactly where you should be- or could be. Good luck!

Sunday, November 3, 2019

How does the media effect body image in teen girls Essay

How does the media effect body image in teen girls - Essay Example The idea of the ‘Barbie complex’ is not new, but the importance placed on being blonde, slim and young has created a culture that is inordinately focused upon appearance to the great detriment of most of its members. This is largely the result of a concerted effort brought forward by the big cosmetic giants that depend on this flawed perception for their profits. The links between advertising, female perception of themselves and serious physical and mental disorders are abundantly clear. The media world depends to a large extent upon the money it receives from advertisers to stay alive, but these advertisers depend to a large degree upon selling their products. The best way to sell a product is to ensure that the product is something that will be needed perpetually, that there will always be some kind of demand for the product. A very effective technique in doing this is to set an ideal that is nearly impossible to achieve and then selling products that are geared toward bringing someone closer to this ideal, as has been done in the dieting and cosmetic markets. â€Å"Women are sold to the diet industry by the magazines we read and the television programs we watch, almost all of which make us feel anxious about our weight† (Jean Kilbourne, media activist, cited in â€Å"Beauty and Body Image†, 2009). This is only started with the portrayal of women in the media as â€Å"the images of impossibly thin models overwhelm today’s teenage girls.   U nbelievably, most models are thinner than 98 percent of American girls and women† (Bartell, 2008), which is also the source for everyone else to form their ideas of what the ideal female body should look like. Thus, friends, boyfriends, parents and others all add to the pressure for girls to attain, regardless of how impossible it might be, the shapes and forms represented in the media. While some may argue that this isn’t really as prevalent as the

Thursday, October 31, 2019

War and the media (focusing on the First Gulf War) Essay

War and the media (focusing on the First Gulf War) - Essay Example It is believed that although the main cause of the war was a very ancient conflict of Persians and Arabs. At that time and moment there was a great social and revolutionary change that was occurring in Iran. There was a whole lot of establishment of religious leadership. The reforms that were occurring in Iran were of quite a serious nature. The reforms were both social and political. Saddam Hussein judged the fact that this conflict would put Iran in a weaker position and hence make it easier for the Iraqi soldiers to get hold of the situation and thus invade Iran. The master mind behind this war was Saddam Hussein who believed, that if they attacked the Iranian at this point and time of conflict and turmoil, they will not be able to counter attack and hence face quite a lot of issues with their own security. He considered as the best time for the Iraqis to take over and establish their own supremacy over the whole area. They believed this as the most opportune moment. There was als o a fear of loss of power that had driven Saddam Hussein to consider the attacks. He believed that the Shiite uprising in Iran can ultimately affect the people living in Iraq too. Iraq has a dominant Shiite population and hence he feared that the Shiite Iraqis might feel motivated and rise against the Sunni establishment. It was this fear and the will to become the leader in the region that Saddam Hussein leapt into war. The reason that Saddam Hussein also felt fearless and jumped into war was that they had the support of Americans as well. Iran was undergoing a complete religious transformation and they had always considered Americans as the great Satan. They had declared openly their anti US feelings. This was what fueled the US and they sided with Iraq in this war to terrorize Iran and take control of it. Also, after the First World War , there was a demarcation that was made between the countries. The continued border disputes within both the countries also fueled the incident. If we consider the role of media, media has always been in the hands of those who are in power. In this case it was America who was quite at much stake. They had freshly lost a battle in Vietnam, which despite being a prolonged war turned out to be a gift of deaths alone for the Americans. It was highly important for them that they get a good name and reputation for themselves. Therefore, in this case they favored the Iraqi. The Iranians were very openly against the Americans and therefore, to be able to have their own say and hold in the Middle East and the Arabian Gulf they sided with Iraqis. Iraqis had the worst fear in the form of their own Shiite population who might rise up against them as they attacked the Iranians, whose majority population was Shiite. This was what made the war more of name saving game for the Americans. They very publicly showed their support for the Iraqis and provided them with help and guidance so as to be able to overcome Iran. The first two years of t he war proved to be difficult for Iran as they had a very weak army , and which had been further weakened by the constant uprising that was occurring in their state. They could do little to protect themselves, with the continuous infiltrations of the Mullahs in the army. Once they had been able to regain a bit of their control over the army their attack had turn to offensive instead of a defensive one. America just to prove that they were

Tuesday, October 29, 2019

Exporting Spanish Jamon to the UK and all over the world Coursework

Exporting Spanish Jamon to the UK and all over the world - Coursework Example In this case, the structure is commonly applied in small business entities that have a solitarypracticalgoal. For instance, a family owned restaurant that employs 6 personnel and only operates one branch. The structure is characterized by the topmost manager – usually the proprietor or largest shareholder – having little, if not lacking, confidence in the ability of lower level managers to perform their duties; the topmost manager is involved in all aspects of decision making. For that matter, the top level manager oversees all aspects of the business such that any work not done they end doing it(see figure 2). In essence, no business decision can be arrived at without the topmost manager’s direct input (Aquinas, 2008, pp. 190-192). The wheel organization structure has a number of advantages and disadvantages. The advantages include: allows the topmost manager to develop a depth of skills for all the business functions – most business functions are practical in nature; promotes practical innovation and scale in the workplace, and lowers costs; and simplifies accountability since each personnel is aware of their responsibilities. On the other hand, the disadvantages include: the business functions could be counterproductive if they present diversemeasures and priorities; placing emphasis on the business functionsover the customers’ needs; and high probability of middle level managers functions breaking down since they are unclear about their role (Aquinas, 2008, p. 192; Pride, Hughes and Kapoor, 2011, p. 201). The divisional organizational structure is organized around major programs undertaken by the company. In this case, the programs are defined as economic and customers’ distinct plans since the resources used by the different programs maybe different. For that matter, the structure could be organized around the customers or products. In addition, the structure places emphasis on division such that each division could be

Sunday, October 27, 2019

A Report On Dabur India IT Systems Information Technology Essay

A Report On Dabur India IT Systems Information Technology Essay Dabur India Limited is Indias fourth largest consumer packaged goods company in India. They offer a wide range of specialization in health care products, personal care and food care products. Over the years, Dabur has clearly maintained its monopoly as one of the prime leaders in Indias fastest moving and developing fast moving consumer goods (FMCG). The dominance of Dadur was such that it was impossible for the Indian public to do away with their products- May it be their Chvanyaprash, honey or Glucon-D or for that matter even their dantmanjan or their shampoos. Today Dabur is arguably the worlds largest leader in ayurveda with a portfolio of over 250 herbal/ayurvedic products. It includes five flagship brands with distinct identity as their FMCG portfolio. Dabur today operates in key consumer products categories like  Hair Care, Oral Care, Health Care, Skin Care, Home Care  and  Foods. The company has a wide distribution network, covering over  2.8 million retail outlets  with a high penetration in both urban and rural markets. It has always been a challenge for Dabur to keep moving at pace with which the Information Technology (IT) sector is moving, but over the past few years the investments put in for IT by Dabur is enormous and noteworthy. Some of the IT initiatives implemented by Dabur was high appreciative- They migrated from using baan and mfg ERP systems to centralized ERP systems from 1st April 2006 in all its business units. It implemented a country wide new WAN infrastructure for running centralized ERP system. It also rolled out many new IT services to its new plants and CFAs. The prime objective of this assignment is to study the use of ERP in Dabur India Limited. A detailed analysis is given below Daburs IT initiative Dabur India has always been a firm believer in technology. To some extent, the vast use of information technology by Dabur has helped them to spread their distribution system across India and all over the world. It has also helped them to cut down on cost and increase profitability. Some of the major IT initiatives of Dabur are- Dabur implemented SAP ERP system from April 2006 for all its business units, a more advanced ERP system than the earlier Baan and Mfg ERP system. Installed a country wide WAN infrastructure for running centralized ERP system. They opened up their new data centre at KCO head office. Extension of reach system to distributors for capturing secondary sales data. Some of the future plans for Dabur are mainly focused on SAP ERP system. Integration with distributors and stockists using SAP Backward integration of SAP with suppliers. Implementation of SAP HR and pay roll. SAP ERP system ERP is a software which is pre dominantly designed to felicitate ease of enterprise operations. MYSAP is the most commonly used application of SAP by Dabur India. Normally ERP software does not discharge the functions properly if the organization does not adapt to the change. The possibility of the problems may be from technical to managerial. MYSAP is one such application from SAP which is designed in overcoming the above mentioned drawbacks. It is also compactable to all functions in an organization. It also helps in better performance and better integration. The main advantages of a MYSAP application are It is Transparent and flexible application- This can be easily accessed by any staff in the organization, from the top management to the technicians. Arguably this system boosts the morale of the employees and results in better performance. A complete understandable solution- This system includes almost all part of the organization like reengineering, organizational dynamic etc. This in turn makes the job of the vendor easier. Helps to achieve good governance- MYSAP ERP provides the necessary inducement thus helping the organization in good governance. It also provides some special applications that help the management to keep track of the functions performed and also monitor the financial transactions. It also helps the organization to take quick and effective decisions. It also helps in cost reduction Reduction of risks. It also felicitates good overall business transformation. SAP-A Boost to Dabur India A study conducted by Accenture states that high performance business invest in the state of art IT like ERP software are the most important in order to be able to leverage it for strategic cost management and effective collaborations with the customers. Dabur has linked its corporate headquarters, 12 manufacturing units and 30 distribution centers with SAP ERP system. They had a three phase ERP improvement model- Correcting the transactional and management information systems. Conducting change management and synchronizing its business processes with reliaties in an ERP context. Developing value realization project. The use of SAP ERP system was immense such that they even developed a web based demand planning and trade promotion forecasting tools and installed point of sale software at select retail outputs. This helped Dabur to integrate with the customers into its IT network and gather real time market information that would result in better sales. Dabur has been immensely successful in implementing strategic and operational changes which have led to much higher amount of performance. The shoot up of their annual sales was noteworthy. Their profits too increased by a considerable amount. It even developed a new sales force structure which has enhanced productivity. These initiatives are slowly allowing Dabur to leverage IT as a strategic asset and are ensuring a constant availability of IT talent regardless of business demands. It is to be noted that all of these efforts are aimed at achieving operational excellence and performance. SAP has helped Dabur in identifying opportunities based on consumer needs, tailoring product for that people and expanding with the segment, retaining its overall leadership position. Dabur India has tied up with Countrys leading IT provider Accenture, both these companies are designing an application outsourcing approach thus transforming application development and maintenance to help themselves to achieve performance. Conclusion By implementing a SAP ERP system, Dabur India has helped itself in retaining the position as a growing leader in the fast moving consumer goods section (FMCG). Its move to disable the baan and Mfg ERP was seen as a highly innovative move. This has also enabled them for better sales forecasting and improvement in their sales after the implementation of SAP raised several eye brows. The move to make this system available for all the employees starting from the top management to the bottom strata has what made Dabur distinguish itself from the other companies in the FMCG sector. With the implementation of MYSAP, Dabur has been able to make some very important strategic decisions and thus increasing its productivity. As mentioned above, implementation of ERP has helped Dabur to increase its productivity; it means that there is obvious, rise in profitability too as both is directly proportional. One may say that the ultimate strength of Dabur is they are keeping themselves with latest happenings across the IT field. They even plan to integrate distributors and stake holders using SAP. The most challenging part from Dabur would be link HR with SAP. They are planning to implement a SAP HR and pay roll pattern. All the above mentioned initiatives would enable Dabur grow even bigger as what it is now and become a global leader in the FMCG sector.